Author Archives: waddums

“Toughguise” Response

Once again, I would like to comment on the quality of the title. Good punny stuff. This time around, the doc we watched focused on men, and the pressures/preconceived notions they combat every morning. After sipping a hot cup ‘o joe, … Continue reading

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Sexism Documentary-Miss Understood

First off, I’d like to say that I’ve always enjoyed the above play on words. Ms. Behaved, Ms. Leading etc.. That is all.This documentary was useful to me, as a white male viewer, because it forced me to look at … Continue reading

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Axe Commercial

Axe Commercial  

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Music, Women, and Everything In Between….

I first watched MTV in 1999, and have never been the same. On one level, I am grateful, for I was truly naive beforehand, and it provided an ever so marginally watered-down look into the future of media: sex, violence, … Continue reading

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It has become appallingly…

It has become appallingly obvious that our technology has exceeded our humanity.
-Albert Einstein

         I have mixed feelings about EmSense. As far as ethics go, I believe the way they go about gathering their data is ethical. They rely upon volunteers, and eventually compensate them for their time. What may or may not be ethical is how the data they gather will shape advertising in the future. If this technology continues to develop, it could become too “mentally incisive”, to the point where viewers are being manipulated. This is how advertising has always worked, but in the end, the consumer always has had a choice. Someday, research in this field may be able to bypass our ability to make that choice, and that is worrisome.
I would not volunteer, and I feel that 95% of people who have seen A Clockwork Orange would decline as well. I am not summarily opposed to the idea, in fact I find it quite intriguing. Ultimately though, the process of donning a piece of equipment that can read my thoughts seems too intrusive and physically/emotionally uncomfortable.
       I agree that this technology can and should be put to better use, but I don’t blame the creators. It is their intellectual property and may use it however they like. The article did mention that they have over 40 patents on the technology, which is slightly worrisome; I can’t be sure, but it doesn’t seem like they will be too willing to share their technology with people that would want to put it to better use. If true, they really will become supervillain-esque, and I will publicly condemn them before the eyes of God and Mitt Romney. 
In summation, I give the company props for broadening technological horizons, but I worry that they may be too concerned with the private/monetary uses of their creation, and not the humanitarian aspects. 
We’ve gotta watch Big Brother too!

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This post will …

This post will likely be Pt. 2 of my me-diatribe, as the PBS documentary provided oodles more examples of how culture is being corroded by ceaseless tides of media. I’ll start with a key argument provided by advocates of omnipresent tech: … Continue reading

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A Day Without Media Is Like a Tyler Perry Movie Without Madea

It is impossible. It isn’t impossible, but without a conscious effort, it is impossible. The relatively unconscious shift towards dependence on media of all mediums is something I have been very conscious of, and yet have still fallen headlong into. … Continue reading

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