I enjoyed the experiments, on an academic and personal level. Personally, I always enjoy the feeling of “being tested”, and the challenge of attempting to understand what the true goal of the experiment is. Academically, I found the test fairly well designed, both the smokescreen section, and the true nature of what the experiment was for, and how it was performed. Bravo.
Experiments are the best, most thorough way to study media effects. They allow for more control. Whereas as a content analysis provides more of a one dimensional level of examination, an experiment allows the researcher to control every facet of study: the subjects, material, ind. and dependent variables, etc… Ultimately, this allows an unparalleled prism of scientific data on any given topic. Experiments are the Olive Garden to content analysis’s Waffle House.